We design brand identities and experiences, combining strategic analysis and creative vision through a human‑centered approach.

Why

Branding is about ensuring everything you do, say and deliver works together to reinforce what people value and desire.
Our passion for design serves our belief that brands can make everyone's lives better.

How

We put the individual at the core, harnessing the power of both insight driven strategic analysis and creative thinking. We partner with companies to solve their business challenges and guide them into achieving their ambitions through design.

What

We deliver relevant solutions in a changing environment, identifying the right opportunity space, and designing effective strategy. We craft identities and experiences from idea to execution.
We are Designing brands with heart.
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Wrapped in care

Rinse

Redesigning leadership

Purina Beyond

Weaving a new future for Häagen-Dazs

Nestlé USA

Creating a high speed brand for automotive cleaner

MUCK DADDY
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Insight

<p>B2B gets personal</p>

B2B gets personal

Cliff Horowitz, Senior Account Manager at CBA New York, shares his perspective on the growing identity of B2B companies....

Insight

<p>Packaging is Alive!</p>

Packaging is Alive!

A rallying cry from New York's Creative Director Rutger Thiellier to embrace technology when it comes to packaging....

Insight

<p>Your business DNA is your brand</p>

Your business DNA is your brand

Business decisions make sense when brand fundamentals drive them. Entrepreneurs, listen carefully....
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Since CBA was founded in Paris in 1982, we've built our reputation on deep client relationships and our passion for cut through strategic and creative clarity. With offices in 10 countries, we help companies uncover opportunities, map out strategy and make their brand relevant for the market.

Who we are

Interested in solving
challenges in 4 days?

Learn about our Sprint process

  • CBA USA
  • -

  • San Francisco
    360 Pine Street, 3rd Floor
    San Francisco, CA 94104


    New York
    276 5th Avenue #305
    New York, NY 10001


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CBA is part of a global network with offices in San Francisco, New York and around the world.

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